The Marketing Program Manager is responsible for the overall planning and execution of Marketing & PR in alignment with the Strategic and Annual plan.  Reports directly to WIT’s Executive Director.

Overall responsibilities include:

• Participating in monthly Program Manager meetings facilitated by the Executive Director
• Attending the WIT Leadership Team “retreat” (February 2010)
• Compiling and monitoring the Annual Plan for the Marketing program area
• Serving as the principal guidance resource for the marketing efforts of WIT
• Disseminating information to all members of the Marketing program area as requested by the WIT Executive Team
• Tracking metrics appropriate for the Marketing program area including expenses and revenues for each committee in relation to the budget
• Submitting draft budgets for each Marketing program as requested for the WIT Finance Committee budget process
• Coordinating with the Marketing/PR vendor to develop plans and timeline for each committee
• Ensuring that all members of the Marketing program area are completing their assigned responsibilities providing training and guidance as needed
• Working with Program Managers and Committee Chairs to develop human interest stories in relation to the personal and professional accomplishments of WIT volunteers
• Strategizing with the Executive Director to develop an enhanced web presence for WIT
• Work with Executive Director to place volunteers and direct their efforts
• Ensure processes and procedures are documented, implemented and followed by all program volunteers

Marketing Manager

• Support marketing initiatives to promote WIT events including WIT Connect, WIT Awards, and WIT Forums & Socials
• Collaborating with the Marketing Program Manager and PR vendor to ensure alignment with WIT’s key messaging and PR strategy
• Collaborating with the marketing teams within all program areas to ensure visibility for WIT events
• Attending the WIT Leadership Team Workshop (February 2010)

Marketing Manager

• Support marketing initiatives to promote Girls Get IT programs and events including Career Exploration Workshops, Job Shadow Program, and Behind the Scenes Events
• Collaborating with the Marketing Program Manager and PR vendor to ensure alignment with WIT’s key messaging and PR strategy
• Collaborating with the marketing teams within all program areas to ensure visibility for Girls Get IT opportunities for both support and participation
• Attending the WIT Leadership Team Workshop (February 2010)

Marketing Manager

• Support marketing initiatives to promote WIT leadership programs including Executive Coaching and Careers in Action
• Collaborating with the Marketing Program Manager and PR vendor to ensure alignment with WIT’s key messaging and PR strategy
• Collaborating with the marketing teams within each special event (WIT Connect, WIT Awards, and WIT Forums & Socials) to ensure visibility for leadership programs
• Attending the WIT Leadership Team Workshop (February 2010)