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WIT Forum: Path to Purchase: Exploring the World of eCommerce

Path to Purchase: Exploring the World of eCommerce


Please note: walk-in registration price is $40

Innovation and technology has changed the face of retail. With FinTech options (i.e. Apple  Pay, PayPal, etc.) impacting sales, big box stores are being affected by the significant increase in online sales. Join WIT on May 16th as we explore the world of eCommerce and how technology has shifted the retail industry! Our wonderful panelists: Elizabeth Wolf from The Home Depot, Noah Omri Levin Digital Media Discipline Lead Search Discovery, and Sheetal Wrzesien from The Home Depot discuss how they leverage technology, challenges stores are currently facing, and opportunities for retail in the future.

7:30 am – 8:00 am Continental Breakfast & Networking

8:00 am – 9:00 am Presentation with Q&A

Please note: walk-in registration price is $40. There is a possibility that there will be standing room only. On-site registration is a first come first serve basis and those who register the day of will be seated after guests who have pre registered.


Penny Collins is Vice President, Chief Technology Control Officer for First Data Corporation. In this role, she oversees the companies’ Technology Controls Program coordinating with compliance, legal, security and technology proactively ensuring that IT Controls are effective within our operational and business processes, communicates technology standards and policies, and monitors the companies’ compliance to these standards and policies. Priority areas of focus include Regulatory Exams (FFIEC,OCC, PCI, SOC, State Examinations), Internal Audits, Client Audits, Risk Management, Risk & Control Self Assessments, Targeted Control Assessments, Investigations, Compliance Monitoring as well as other miscellaneous audit, risk and control activities across all technologies.
Penny also leads our Global Security and Controls PMO directly reporting into First Data’s President, Chief Control Officer and CISO. In this role, she is responsible for driving First Data’s top security programs globally. In addition, Penny leads globally our Disaster Recovery efforts for application development responsible for the roadmap development, implementation and maintenance of this program.
Penny has over a decade worth of experience leading global teams across the United States, Europe, Australia and Asia.
She serves as Atlanta Chapter Lead for First Data’s Women’s Leadership Council, leads the Women in Technology program for First Data, and drives various charities across Atlanta.


Sheetal has 20+ years of experience in Web and Mobile Technology, building diverse, top-performing teams that transform ideas into innovative cutting-edge omni-channel applications used by millions. She joined The Home Depot in 2012 to lead THD’s entry into Mobile Technology and helped to make Home Depot the industry leader in Mobile Commerce. Now Sheetal is leading the Technology for THD’s entry into the online Home Décor market with HD Home. Prior to joining THD, Sheetal led web and mobile development efforts at The Weather Channel and S1 Corporation. She holds a bachelor’s degree in Computer Science from Georgia Tech.









Elizabeth “Eli” Wolf has been in Information Technology since 1988, when she graduated from Bowling Green State University with degrees in Management Information Systems and International Business, and started working at The University of Georgia as an engineer (go Bulldogs!). She has been with The Home Depot for over 18 years, currently serving as a Software Engineering Senior Manager supporting Customer Loyalty. In addition to her current role, Elizabeth has also enjoyed various diverse positions throughout her THD career, including Lead Business Analyst and Sr. Product Manager within organizations such as EDI, Supply Chain, Fuel Store, Store Selling Systems and Finance. She is driven to help her balanced teams build high quality, reliable, modern software.







Noah’s agency side experience and award winning career includes work for Gamestop, Atlanta Ballet, ADT Security, Michaels Arts & Crafts, Apartments.com, Apartment Finder, Chick-fil- A, and many more. With backgrounds in finance and a passion for technology, testing, and consumer behavior, Noah leads the Media Discipline at Search Discovery optimizing advertising performance across Paid Search, Display, Social & everything digital.  He is a graduate from the Leonard Stern School of Business of New York University and attributes all of his success and motivation to his wife Kayla and four children Adina, Zahava, Moshe and Rivka.















May 16, 2018

7:30 am - 9:30 am

Organizer: Jennifer Pearson




Maggiano’s Buckhead

3368 Peachtree Rd.
Atlanta, GA 30326 United States

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(404) 816-9650