This Week’s Women in Technology Thought Leader: Debbie Sterling, GoldieBlox

At GoldieBlox, the goal is to get girls building. And GoldieBlox is helping to level the playing field in every sense of the phrase. By tapping into girls’ strong verbal skills, the GoldieBlox story plus construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.

Debbie Sterling is the founder and CEO of GoldieBlox. She never knew what engineering was until her high school math teacher suggested she pursue it as a college major. Debbie couldn’t figure out why her math teacher thought she should be a train conductor! Nevertheless, she gave engineering a try during her freshman year at Stanford. Four years later, she graduated with a degree in Mechanical Engineering / Product Design. Bothered by how few women there were in her program, Debbie became obsessed with the notion of “disrupting the pink aisle” with a toy that would introduce girls to the joy of engineering at a young age.

Debbie and her GoldieBlox team are empowering girls to be leaders in STEM with smart toys and awesome content!

Only 11 percent of engineers in the U.S. are women. With half the population being female, we deserve to have the female perspective. It will only get better with the female perspective. I don’t fit in, but I believe our little girls will. The toy industry had it wrong. Yes, sure some girls like princesses and tiaras. But there’s so much more to us than that.” – Debbie Sterling

Debbie’s mission is to bridge the gender gap in science, technology, engineering and math. GoldieBlox engages kids to build through the story of Goldie, the girl inventor who solves problems by building simple machines. Debbie writes and illustrates Goldie’s stories, taking inspiration from her grandmother, one of the first female cartoonists and creator of “Mr. Magoo”.

Debbie also serves as a brand strategy consultant for a number of organizations including: Microsoft, T-Mobile, Organic Valley and the New York Knicks.

She graduated with her Bachelor of Science degree in Engineering in 2005 from Stanford University.

Debbie will also be the keynote speaker at this week’s WIT Connect event – June 2, 6:00pm – 9:00pm – at the Georgia Aquarium. There is still time to purchase your ticket HERE.

Originally published on Atlanta Daybook