WIT to launch new grassroots campaign

Atlanta, GA – September 17, 2014 – Women in Technology (WIT) today marks the first anniversary of Monica Thornton as its executive director.  Thornton started with the Atlanta-based non-profit association in September 2013, bringing more than 20 years of experience in business development, brand management, public relations and community engagement.

In her second year, Thornton will lead WIT’s new strategic direction, which calls for a much more active, hands-on approach to impacting women and girls with a focus to make Georgia the state with the highest number of females in STEM (science, technology, engineering and math).

“WIT plays a very important role and has actually become the largest and most impactful organization of its kind here in Georgia,” said Thornton.  “But clearly, there is more work for us to do.  More than half of all girls don’t even consider a STEM career, and for the 26% of women who make up the STEM workforce, 56% of them leave mid-career.  We have to be more intentional about our work than ever before.”

According to the U.S. Bureau of Labor Statistics, more than 211,000 STEM jobs will exist in Georgia by the year 2018.  WIT is preparing to launch a grassroots campaign early next year to help get the business and education communities focused on engaging and preparing women for these jobs.  Additional goals of the campaign are aimed at keeping women in STEM careers and helping companies fully understand the competitive advantage and value that women bring to the bottom line.

“Our vision is to have 50% of Georgia’s STEM workforce comprised of women by the year 2020,” added Thornton.  “We are absolutely committed to supporting women and girls, from the classroom to the boardroom, to make sure they have the tools they need to be successful.”

In addition to her work responsibilities, Thornton serves as a member of the Georgia Robotics Board, Million Women Mentors Steering Committee, Southeast Museum for Women Planning Committee and the Georgia Conservancy Board.   She holds a Bachelor of Arts degree from Georgia State University in Television/Film and an associate’s degree in Marketing.

About Women in Technology (WIT)

With a vision of making Georgia the state with the highest percentage of women in the STEM (science, technology, engineering and math) workforce by the year 2020, Women in Technology (WIT) passionately champions women at every stage of their STEM careers – from the classroom to the boardroom. The organization enables women to build strong networks, develop leadership skills and advance their careers. Through the WIT Foundation, the organization educates and encourages girls and young women to pursue STEM careers with programs like Girls Get IT and WIT on Campus.