Atlanta, GA – January 26, 2011 – ATLANTA – January 21, 2011 – Women in Technology (WIT), announced today that it has selected Meeting Expectations, a full service meeting planning and association management company, to manage its day-to-day operations and help further the society’s strategic initiatives.

“We are delighted to partner with a company like Meeting Expectations,” said Sandra Hofmann, president of WIT. “Their extensive experience in the field of association management will support WIT’s leadership as we enhance our programs and expand our impact on the community.”

Meeting Expectations will provide infrastructure and support for the marketing, IT, financial, logistical and administrative needs of WIT.  Heather Rocker, executive director of WIT, will join the Meeting Expectations team, effective immediately, and direct WIT’s operations from Meeting Expectations’ offices in Atlanta, Georgia.  Hofmann commented “As executive director, Heather has provided exceptional leadership to the organization, and we are delighted to provide her with additional resources through this new relationship.”

Brian Meyer, president of Meeting Expectations, says the partnership between Meeting Expectations and WIT will have long-term benefits for both organizations.

“The leadership team of WIT has already done an outstanding job of developing a strong foundation,” said Meyer. “We are excited to work with them to build upon that foundation and provide the infrastructure and team support for long-term sustainable growth for their organization.  We are especially excited to have Heather Rocker join our organization.”

About WIT and WIT Foundation

WIT’s mission is to develop and promote women for success in technology in Georgia. WIT’s monthly meetings feature nationally recognized speakers who address topics on leadership and professional advancement to support women in their technology careers while also providing a valuable networking opportunity. WIT delivers programs, such as WIT Executive Coaching and WIT Careers in Action, to enable members to hone their leadership skills and achieve visibility within the business community.

WIT’s philanthropic and educational programs, such as Girls Get IT, provide outreach to educate and encourage girls and young women to pursue careers in science and technology. WIT has two annual premier events, WIT Connect, WIT’s annual fundraiser event, and WIT’s Women of the Year in Technology Awards honoring the women who lead Georgia’s technology community. WIT is a founding society of the Technology Association of Georgia, an umbrella membership organization that serves the Georgia technology community. For more information on WIT and the WIT Foundation, WIT’s philanthropic arm, visit

About Meeting Expectations

Founded in 1992, Meeting Expectations is a full service global meeting and association management firm headquartered in Atlanta, GA, and is one of Corporate Meetings & Incentives magazine’s Top 25 North American Meeting and Incentive Companies. Meeting management services include budget development, pre-show planning, online-registration, on-site and logistics management, education and program management, speaker and exhibit management, tradeshow management, event marketing, site selection, contract negotiation and technology solutions services. Meeting Expectations is an ASAE-accredited association management company, serving association clients by providing strategic planning and board development, headquarters services, website development and database solutions, membership marketing and management, governance management, meeting management, financial management and much more. For more information, please visit

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Heather Rocker